Your field marketing team captures badge scans. Meetopio captures conversations.
At every trade show, dinner, roadshow and conference your team attends, the most valuable intelligence walks away in people's heads. Meetopio records the conversation as it happens and turns it into a qualified lead brief, a grounded follow-up, and a clear next step — before your team reaches the airport.
Badge scanners tell you who was there. Not what they said.
The conversation gap
Your rep has a fifteen-minute conversation with a decision-maker evaluating two vendors. Three days later, the CRM has a badge scan and the note “good chat, interested in product.” That is not intelligence. That is a guess.
The follow-up delay
The follow-up waits for someone to be back at a desk with time to write it. Meanwhile your competitor's rep sent a specific email that afternoon, referencing exactly what was discussed. Speed is not a feature here. It is the whole advantage.
The attribution problem
Your team runs thirty events a year. Which ones were worth it? Badge count does not answer that — a hall full of scans and a hall full of buyers look identical on a spreadsheet. Qualification scores and the number of high-intent conversations do answer it.
Every conversation captured. Every lead qualified. Every follow-up grounded.
Upload the attendee list. Research the accounts that matter, from publicly available information with the sources listed. Load the content your reps are allowed to reference. Walk in prepared.
Record the conversation — both voices, up to twenty minutes, in noisy halls, across languages. Or photograph the card. No forms, no typing, no trying to remember it later.
A qualified lead brief with pain points, buying signals, a 0–100 score and the evidence quotes behind it. A follow-up drafted from your approved content, specific to what this prospect said. Human approval before it sends.
Every event, every rep, every conversation in one account, with roles, oversight and a shared knowledge base. Each event keeps its own leads and its own scores, so you can see which shows produced high-intent conversations and which produced a pile of contact details.
A programme is more than a pile of individual events.
Manager visibility, without asking anyone
Owners, admins and sales managers see every lead captured in the account. Reps and booth staff see the ones they captured. The activity view shows who captured what, at which event, and when — enforced by the database, not by an interface setting.
Roles that match how a stand is staffed
Owner, admin, sales manager, rep, booth staff. Roles decide who can invite people, manage the knowledge base and content, connect the CRM, approve a follow-up, and see billing.
One approved library behind every rep
The knowledge base is shared across the team, so the follow-up a first-week rep sends is drawn from the same approved material as your most senior one. Marketing approves what is usable, and a draft's claims about your product can come from nothing else.
Leads land where your pipeline lives
A one-way HubSpot push creates or updates the contact and attaches the lead brief as a note. Or export CSV, or HubSpot-format CSV, on any plan.
Content that keeps reporting after the show
Share a deck or a spec sheet on a tracked link that records how many times it was opened and when it was last opened. A QR code you display collects qualification answers in the visitor's own words.
The paperwork procurement will ask for
We complete your security questionnaire, share our security pack and sign a DPA. What we do not have yet is SOC 2 — that is stated plainly on /compare rather than discovered in a procurement call.
What you come home with.
Badge scanning is a solved problem and the established platforms do it well. This is about the half of the event they were never built to capture.
| What you get | Meetopio | A badge scanner |
|---|---|---|
| Contact details | Yes — from the conversation, a card photo or a badge photo | Yes |
| What the prospect actually said | Yes — recorded and transcribed, up to twenty minutes | No |
| Buying signals | Pain points, urgency, decision authority, timeline | No |
| Qualification score | 0–100, with the evidence quotes that justify it | No |
| Follow-up | Written from the conversation and your approved content | Typically a template with the name merged in |
| Event-organiser badge API | Not required — the printed text is read from a photo | Usually required, usually charged per event |
| Human approval before sending | Always, enforced on our servers | Varies |
The right-hand column describes the pattern published by established badge scanning and lead-retrieval platforms, not any one named vendor. Where those platforms are still ahead of us — certifications, CRM breadth, track record — is set out on the comparison page.
Start with one event. See what your team has been missing.
Run Meetopio at a single stand, read the briefs it produces, and judge it on the follow-ups it writes.
Free plan. One person can buy the paid plan. No five-seat annual minimum.